Why should we bother to evaluate a home business idea if it grabs us, inspires us, and sounds really good? Shouldn’t we follow the idea “do what you love and the money will follow”?

What I’ve found in 25 years of self employment is that, while the money does follow when I do what I love, it doesn’t necessarily do so in a large enough amount to make a full time living at, or even to make the venture worthwhile. It’s pretty disappointing when working out the $/hr over a year’s intense efforts gives a result below $2/hr.

Evaluating your idea will not save you from all failed ideas, nor can it guarantee success. What it can do, though, is weed out the ideas which never could succeed, and warn you where the danger areas are that you need to pay attention to for the ideas which could possibly succeed.

Home Business Ideas Made Easy helps you learn to evaluate your ideas against two sets of factors - personal and business. Personal factors include such questions as whether you’re an introvert or an extrovert, how much of a self-starter you are, and how risk-averse (personality traits); what life, work or business experience you’ve had; and what your skills are. Business factors include the size and accessibility of your target market, resources needed to launch the business, laws and regulations which may affect you, and whether the idea is capable of growing to produce the income you need.